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KNITWEAR LAB shows what they can do with knitwear! The LAB for innovative, sustainable and design-driven knitwear solutions has launched their own collection of knitted accessories and lifestyle products. The products will showcase leading-edge knitwear techniques, while remaining functional and tastefully designed.

The first launch consists of scarves, socks and bucket hats that are enriched with smart technical details. Instead of working with seasonal collections, KNITWEAR LAB will drop unique products throughout the year.

The LAB takes environmental and animal welfare at heart. Therefore, the entire collection is made with sustainable production techniques: most of the designs are knitted out of one-piece, creating almost no waste. An inspiring example of this is the bucket hat that has been created with a special technique in order to create a 3D shape. All woolen scarfs are made from extra-fine merino wool, derived from farms that do not use the cruel practice of mulesing. For the foulards we used Bemberg™ Cupro. This regenerated fiber has been made from cotton linter, which is a waste material created during the process of manufacturing cotton.

The products are designed, developed and produced by the talented programmers and design assistants of the team of KNITWEAR LAB under the creative direction of Cherish Brouwer and Thijs Verhaar in The Netherlands. Discover our new collection and order your own KNITWEAR LAB product at our online SHOP and for a sneak peek behind the scenes read our COMMUNITY – STORY.

Campaign Credits:
Photography | Aytekin Yalçın
Styling | Gabriele Papi
Hair and Make-up | Romy Patricia Legger at House Of Orange
Models | Mees and Oneisha at VEIN Agency

Art Direction & Creative Production | Cherish Brouwer
Production Assistant | Juliette Sijnja
Set Design | Paul Felix
Set Design Assistant | Sylvaine Felix
Location Management | Arrad Eschel
Location | Bohemian Farmhouse // The Meetinn
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OFFICE + LAB

Josephine Bakerstraat 81
1311 GC Almere

The Netherlands

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